Writers love to write, but it's often a different situation when it comes to the business side of things. While publicity and marketing continue to be shrouded in mystery for most writers, this session will look at the difference between the two, what they can and can't achieve, publicity timelines, how to work with a publicist, how to hire a freelance publicist, questions to ask, and more.

"Platform" and "branding" are two of the most hated words in all of the writing community. The bad news is they're necessary if you want to help turn your debut book into a career. The good news is this process isn't as bad as you might think. This session looks at the difference between platform and brand, how to create both in ways that are comfortable and authentic to you, social media alternatives, and more.