Publicity/Marketing
- Free
Queer Series: Event Safety for Queer Authors
Many writers are concerned about their safety when presenting at events, whether virtual or in-person. This talk will provide tips for bolstering author safety, as well as weighing pros and cons of participating in a given event. Unpublished writers, cishet writers, librarians, booksellers, and event coordinators are welcome.
- Waitlist
The Business of Publishing: Marketing and Publicity
Writers love to write, but it's often a different situation when it comes to the business side of things. While publicity and marketing continue to be shrouded in mystery for most writers, this session will look at the difference between the two, what they can and can't achieve, publicity timelines, how to work with a publicist, how to hire a freelance publicist, questions to ask, and more.
- Waitlist
The Business of Publishing: Platform and Branding
"Platform" and "branding" are two of the most hated words in all of the writing community. The bad news is they're necessary if you want to help turn your debut book into a career. The good news is this process isn't as bad as you might think. This session looks at the difference between platform and brand, how to create both in ways that are comfortable and authentic to you, social media alternatives, and more.
- Waitlist
Writing Outside of Your Lane: Understanding (and Navigating) Backlash
When writing outside of one's lane, writers are often worried about accidentally causing backlash. While we cover how to avoid backlash elsewhere in this series, this particular session focuses on where these frustrations originate in readers, how to navigate backlash if it happens to you, and how to move forward. We'll also look at backlash examples, including one entity whose response to backlash made them beloved.