The Business of Publishing: Platform and Branding

"Platform" and "branding" are two of the most hated words in all of the writing community. The bad news is they're necessary if you want to help turn your debut book into a career. The good news is this process isn't as bad as you might think. This session looks at the difference between platform and brand, how to create both in ways that are comfortable and authentic to you, social media alternatives, and more.